INOA is a luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery system technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair.

Now with a NEW fluid formula that is faster and easier to apply, mix, rinse and extend to the lengths***.
 
*vs. before colouration. **Vegan formula: no animal derived ingredients or by-products.***vs previous iNOA.